“My User Is Just a Lazy Human”: The Most Underrated UX Principle
A few weeks ago, I watched a friend try to order dinner.
He opened a food delivery app he had just installed and started scrolling through restaurants. He opened one, browsed the menu, went back, opened another restaurant, checked delivery time, hesitated for a moment, and then closed the app.
A few seconds later he opened Swiggy, tapped the first restaurant he saw, reordered something he had eaten before, and checked out in under 20 seconds.
Same hunger. Same phone. Same person.
The only th
March 23, 20264 min read
